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BRANDING –––––––––– SURFACE DESIGN

19

BAG OF LUDICKCROSITY

SURFACE DESIGN

LUDICKROUS

/ˈl(j)uːdɪkrəs/
art jia zhen makes that is absurd, provocative and entertaining .

 

I draw inspiration from things I hear, observe and feel everyday, translating them into visuals. I would say that soft toys are rather intimate objects for we all attach unique memories to them.  By collecting and stitching the soft toys together, I am stitching all these little stories together to tell my version of the story.

Looking back at my body of works, I found that they share this slightly absurd yet playful quality (definition of ludicrous) which is what makes my works entertaining. At first glance, this bag seems to bear this child-like quality, yet upon closer scrutiny, you would realise the little strange details like–the "pig man", the "super puff" and that two of the bears share the same eyeball. This is just like my illustrations, they appear friendly but upon a second look the strange details create this sense of unease and curiosity.

 

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